Play equipment manufacturer
A domestic manufacturer whose keywords kept matching the one thing they did not want: people looking for repairs and installation rather than equipment.
India mode with state rules covering serviceable regions, quantity minimums to skip single-unit enquiries, and restricted keywords for the installation, repair and spares requests that matched the product vocabulary but were not sales.
| Mode | India — state rules for serviceable regions |
|---|---|
| States targeted | [CONFIRM] — regions serviceable at a workable freight cost |
| Approved keywords | Equipment types and the informal terms buyers use, which differ from catalogue names |
| Restricted keywords | Repair, installation, spares-only and maintenance enquiries |
| Quantity minimum | [CONFIRM] — filters single-unit and sample enquiries |
| Contact requirement | [CONFIRM] |
| Scheduler | [CONFIRM] — daily run window |
The problem
Play equipment has a vocabulary problem. The words describing a slide, a swing set or an outdoor gym appear just as often in enquiries from people who want something repaired, installed, or supplied as a single replacement part. All of those match a naive keyword list, and all of them cost a full credit.
Freight made it worse. Bulky equipment to a distant state can erase the margin even on a genuine order, so a perfectly relevant enquiry from the wrong region was still the wrong lead.
What we configured
State rules came first, limited to regions where delivered cost still worked. Then the approved keywords, built from the catalogue but written in buyer language — manufacturers consistently underestimate how differently buyers describe their products.
The restricted list targeted intent rather than product: repair, installation, spares, maintenance. This is the case that most cleanly shows why restricted keywords matter. Every one of those enquiries is about the right product and is still not a sale.
A quantity minimum removed single-unit enquiries, which were frequent and rarely worth the credit plus the sales time behind it.
Validation before spending
Test mode ran first here too. The first log made the tuning obvious: several regional spellings and informal equipment names were missing from the approved list, and two approved terms were broad enough to catch repair enquiries the restricted list had not covered. Both fixed before picking was enabled, with auto-stop capping the early sessions.
Results
[CONFIRM] — operator hours before and after, leads qualified per month, and the share of enquiries that were repair or installation requests are pending client sign-off. They will be published here once confirmed.
Want the same setup for your catalogue?
Send your product list to support@engyne.space. We build the keyword set, run it in test mode on your account, and read the first logs with you.